Our store only shows the VAT at the checkout stage, since only then it's known to our store to which country is shipped and thus whether, and how much, VAT to charge.

According to EU law, we have to charge EU VAT to delivery addresses in the EU because our dispatch centers are in the EU (Czech Republic). And although we're a UK company and the UK is not a EU country, we're only active as a business in the Czech Republic, where we have a business registration number and VAT number. Our VAT number CZ683083192 is, as per EU law, stated on our invoices, emailed to you and downloadable in our store.

This VAT number belongs to our company Gromako Data & Services Ltd. (owning the Trademarks SARAH VAUGHTER, OWNDOC, VAUGHTER WELLNESS and DERMINATOR) and can be validated here:

http://ec.europa.eu/taxation_customs/vies/

Every EU-residing legal person (= human or company) who is not a commercial, VAT-registered entity that purchases anything, pays VAT. There are no exceptions to this rule. Where the merchandise is shipped from is irrelevant. Not charging VAT would make us guilty of VAT fraud against your country of residence. When you buy something, shipped from outside the EU, your Customs will often charge you the VAT on import. Current EU law requires that EU-based merchants charge the VAT on behalf of your country's tax office and remit that money to them regularly, accompanied by detailed reports, also sent to their own tax office. The merchant's home countries' tax inspection verifies that VAT payments happen correctly and imposed severe fines + a multiple of back taxes + interest when there are irregularities, all the way up to imprisonment in the most severe cases.

In case you are VAT-registered and want to make a purchase for your company, you will be able to make a VAT-free purchase when you provide your VAT number to us in the checkout form. Note that the purchase must be provenly directly related to contributing to making profit for your company. Otherwise, using your VAT number would be tax fraud (not paying VAT on a personal expense while falsely claiming it is a company expense.) And we would be an accomplice to that and it is in fact ourselves, legally and obliged to pay that VAT to your county's tax office so we verify in VIES that your company truly is in the business of whatever it is you're purchasing from us, VAT-free.