According to EU law, we have to charge EU VAT to delivery addresses in the EU because our dispatch centers are in the EU (Czech Republic). And although we're a UK company and the UK is not a EU country, we're only active as a business in the Czech Republic, where we have a business registration number and VAT number. Those can be seen on our invoices as well as on our store's "About us" page.
Every person (who is not a VAT-registered company) who purchases anything inside a EU country or something that gets delivered to a EU country pays VAT. Normally, VAT is included in the price. Some people don't understand that everyone always pays VAT and think we should not charge VAT, but that is incorrect. Not charging VAT would get us in prison rather quickly for severe tax fraud. All EU-based companies charge VAT to EU-based private customers (without company VAT number) and even if they'd neglect to do that, your Customs authorities will charge you VAT. So unless you're a VAT-registered EU company, you always pay VAT.
We charge the VAT percentage (21%) of the country our dispatch centers are in, not the VAT percentage of the destination country, because EU VAT legislation says we should do so, when the annual transaction volume per EU destination country remains below certain limits, which in our case applies.
We pay all VAT we charge our EU customers to the Czech tax authorities, who pays it to the tax authority in your country. You will be issued a VAT invoice with our EU VAT number, and you will be able to make a VAT-free purchase when you provide your VAT number to us in the checkout form. Any EU person (not a business with a VAT number) purchasing anything anywhere in the EU, in a physical store or online shop always pays VAT. The only difference in our store is that we do not display our prices inclusive of VAT because most of our customers are outside the EU but also because it is not known to our store during shopping what the shipping country will be. The inc. VAT amount is displayed at the checkout stage, when the store knows your shipping address is in the EU and that you don't have a VAT number.
Our VAT number is displayed on our invoices (we do not list it here anymore, since some people used it in our store as *their* VAT number..) and can be validated here:
Gromako Data & Services Ltd. owns the worldwide Trademarks VAUGHTER WELLNESS, DERMINATOR, SARAH VAUGHTER and OWNDOC.